2.27.2008

Lickable Ads - More Great Marketing...

Here is some more great, creative marketing. Welch's recently unveiled their new "Lickable Ads." So long to scratch and sniff flavors or the smells of perfume. Now you can taste the product right off the page. Here's a description:

Similar to perfume ads that have panels you pull back to offer a hint of the fragrance, Welch’s is launching tabs in this month’s edition of People magazine in the form of a one page print ad that let the customers peel to taste.

Check out the full article here.

1 comment:

db said...

How soon until Myself..When I Am Real is lickable?